Commercial #1: Dodge Charger- Man's Last Stand
Company: Dodge
Target Audience: Men
Persuasive Method: Appealing to human interest and wants. Also appealing to what it is to be a "man"
Slogan: Man's Last Stand
This commercial was very effective because it got the point across and sent out a strong message.
Commercial #2: Sumo
Company: KGB Texting Services
Target Audience: People who use cell phones
Persuasive Method: Showing how if you use other ways of getting your information, you will fail in your task.
Slogan: For Answers, not links, text your question to 542-542
This commercial is effective because it gets the company's number out there and is also very entertaining to watch. It also compares thier company to others to prove that they are better
Commercial #3:Casual Fridays
Company: CareerBuilder.com
Target Audience: People that are trying to find jobs, maybe even middle age people
Peruasive Method: Makes the person not want to end up in a job like that, and offers help from this site
Slogan:Expose yourself to something better. Career Builder. Start Building
This commercial is effective because it makes the person watching not want to end up like that guy.
Commercial #4: Girlfriend
Company: E-Trade
Target Audience: People trying to find a job
Persuasive Method: It appeals to people cause there are little babies talking on the screen
Slogan: Diversitfy Your Portfolio
This commercial was very effective because you pay attention to what the babies are saying and it has a sense of humor in it to make you laugh.
Commercial #5: Crash the Super Bowl
Company: Doritos
Target Audience: Everyone
Persuasive Method: Little Kid is the center point of the commercial
Slogan: Snack Strong
This commercial was cute, but it was just another Doritos commercial that had nothing super special about it other than humor.
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